Challenge: Green Beer Day is one of the most popular and long-standing traditions at Miami University. On the Thursday before spring break each year, Miamians gather at local bars for green colored beer to celebrate St. Patrick’s Day.
Due to the popularity of this holiday, there is a high demand for unique apparel to showcase Miami and GBD pride. My challenge was to create meaningful, fun-spirited, and popular designs to sell to the student body and beyond.
Solution: I co-founded an apparel company offering pop culture-inspired designs to showcase student spirit on Green Beer Day. In addition to designing all of the apparel, I managed the marketing and distribution of our products. As a result of hard work and trendy designs, we had a very successful and profitable pop-up online business.