Challenge: Create a video promoting RevLocal's "RevFitness Plan" - our comprehensive digital marketing strategy and solution for fitness industry brands - to play on a loop on a TV in a conference booth.
Solution: Our team decided to illustrate an abbreviated customer journey for a potential gym member. From Googling "gyms near me," to getting directions, attending a training class, and reviewing the gym after a positive experience. This short video is intended to be engaging, informative, and consumed quickly in a conference booth showcase setting.
Creative Direction + Animation: Tom Davis, Digital Media Manager
Script + Narrative: Cory Miller, Senior Manager of Brand Creative
Illustration + Design: Libby Swofford