Challenge: Create a video promoting RevLocal's "RevFitness Plan" - our comprehensive digital marketing strategy and solution for fitness industry brands - to play on a loop on a TV in a conference booth.
Solution: Our team decided to illustrate an abbreviated customer journey for a potential gym member. From Googling "gyms near me," to getting directions, attending a training class, and reviewing the gym after a positive experience. This short video is intended to be engaging, informative, and consumed quickly in a conference booth showcase setting.
I designed all of the illustrations and mockups in the video. Cory Miller, Marketing Program Manager, provided the outline, narrative, and script for the video. Thomas Davis, Digital Media Manager on our video content team, animated the illustrations and composed the video.